We've raised $4m to help leading consumer brands and retailers dominate the era of AI-driven Discoverability 👉 Read more 👈

  We've raised $4m to help leading consumer brands and retailers

dominate the era of AI-driven Discoverability 👉 Read more 👈

 We've raised $4m to help leading consumer brands and retailers dominate in the era of AI-driven Discoverability

👉 Read more 👈

Dominate Agentic Commerce

Get your brand recommended by AI Agents

Get your brand recommended by AI Agents

Make your products visible, recommended, and purchasable by billions of shoppers using AI shopping agents like ChatGPT, Google Gemini, Amazon Rufus, Walmart Sparky, Perplexity etc, via our end-to-end enterprise workflow

Get a Demo

Learn More

Agenic Commerce Tracking

Shopping Agent Visibility

SOV

/

Benchmarking

/

Attribution

See how AI agents recommend your brand

Monitor how AI shopping agents discover, evaluate, and recommend your products across platforms like ChatGPT, Gemini, Google AI Mode, and Rufus. Track your performance vs your competitors.

Visibility

24.7%

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Product Ranking

Track which products AI agents choose

Understand how AI agents recommend your products and which prompts activate discovery and purchase.

SOV

Category 1

Mentions


Citation Tracking

See what AI agents cite when recommending products

Understand the citation sources and trust signals behind agentic recommendations, and ensure your products are included.

UGC

Topic Citations

Testimonials

Hear From Our Clients

“Azoma is a pioneer in the AI space, combining  deep algorithmic expertise,  data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.

Saumya Kowtha

Global E-Commerce & AI Strategist, MARS

“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”

Robert Connor

Principal, Business Strategy Manager, HP

"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."

Daniel Rees

Founder, Ruroc

"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".

Kelly Shaw

Head of Marketing, Perfect Ted

"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."

Sim Mahon

8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)

"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."

Mark Evans

ex-CMO, Direct Line Group & NED, The Marketing Society

Agentic Commerce Optimization

Optimize your product data & content for shopping agents

Improve product listings at scale, close data gaps that limit agent visibility, and ensure readiness for ACP and UCP standards.

Running Audit…

Generating Agent Readiness Score

Product Audit

Agentic Commerce Readiness Audit

Azoma evaluates PDPs and product data at SKU level. It flags GEO blockers such as schema issues, crawlability gaps, and JS-only content, and reviews titles, images, variants, and attributes.

Data Generation

Optimise every SKU for Agentic Shopping Engines

Azoma fills critical product data gaps, expanding attribute coverage to improve LLM understanding and discovery.

|

All

In progress

Score

Opportunities

Comp 1

Walmart

UCP enabled

Walmart

153 attributes enriched

17%

Shopify

Syncing 212 sku's

Content Generation

Generate Optimised Product Listings

|

Upload Samples

See previous results

Start with a site

Agentic Content & Image Generation

Generate optimised PDP content at scale

Automatically generate copy & images that are optimised for shopping agent visibility. Integrate your eCommerce site for bulk listing optimisation at the click of a button.

Syndicating content..

Syndicate

Content Syndication

Distribute content across agent citation sources

Produce & syndicate optimised content designed for the third-party sources most commonly cited by AI shopping agents.

Helping the world's leading consumer brands & retailers to win in the era of Agentic Shopping

Shopping Agent Visibility

Gain complete visibility and control over how AI agents discover, rank, and purchase your products.

SOV

/

Benchmarking

/

Attribution

See how AI agents recommend your brand

Monitor how AI shopping agents discover, evaluate, and recommend your products across platforms like ChatGPT, Gemini, Google AI Mode, and Rufus. Track you performance vs your competitors.

Dashboard

Visibility

Citations

Competition

Query Log

Visibility

24.7%

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Share of Voice

24.7%

Your SOV has increased by 17% in the last 3 months

Export

Product Ranking

Track which products AI agents choose

Understand how AI agents recommend your products and which prompts activate discovery and purchase.

SOV

Category 1

Mentions


Citation Tracking

See what AI agents cite when recommending products

Understand the citation sources and trust signals behind agentic recommendations, and ensure your products are included.

UGC

Topic Citations

Helping the world's leading consumer brands & retailers to win in the era of Agentic Shopping

Shopping Agent Visibility

Gain complete visibility and control over how AI agents discover, rank, and purchase your products.

SOV

/

Benchmarking

/

Attribution

See how AI agents recommend your brand

Monitor how AI shopping agents discover, evaluate, and recommend your products across platforms like ChatGPT, Gemini, Google AI Mode, and Rufus. Track your performance vs your competitors.

Dashboard

Visibility

Citations

Competition

Query Log

Visibility

24.7%

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Share of Voice

24.7%

Your SOV has increased by 17% in the last 3 months

Export

Product Ranking

Track which products AI agents choose

Understand how AI agents recommend your products and which prompts activate discovery and purchase.

SOV

Category 1

Mentions


Citation Tracking

See what AI agents cite when recommending products

Understand the citation sources and trust signals behind agentic recommendations, and ensure your products are included.

UGC

Topic Citations

Testimonials

Hear From Our Clients

“Azoma is a pioneer in the AI space, combining deep algorithmic expertise, data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.

Saumya Kowtha

Global E-Commerce & AI Strategist, MARS

"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."

Daniel Rees

Founder, Ruroc

"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."

Sim Mahon

8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)

"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."

Mark Evans

ex-CMO, Direct Line Group & NED, The Marketing Society

"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".

Kelly Shaw

Head of Marketing, Perfect Ted

“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”

Robert Connor

Principal, Business Strategy Manager, HP

Testimonials

Hear From Our Clients

“Azoma is a pioneer in the AI space, combining  deep algorithmic expertise,  data-driven mindset, and an incredibly supportive team that brings vision, energy, and imagination to every engagement. With their support we feel better equipped and future focussed to take on AI discovery”.

Saumya Kowtha

Global E-Commerce & AI Strategist, MARS

“There is a need for this service. There are a lot of vendors out there for ChatGPT, but we have not come across another that is building for Rufus and Sparky”

Robert Connor

Principal, Business Strategy Manager, HP

"Ruroc is now consistently the #1 most recommended Ski & Snowboarding Helmet brand by ChatGPT to our target customers across multiple Geographies, thanks to Azoma, and they have increased our site traffic from this channel 14x. As a $50m revenue D2C brand, they are the GEO tool of choice to get mentioned by ChatGPT Shopping ."

Daniel Rees

Founder, Ruroc

"As Europe's leading Matcha brand, we have seen tremendous value from our longstanding partnership with Azoma. Their platform has been instrumental in boosting top-of-funnel visibility among consumers searching for healthier energy drink alternatives on ChatGPT and Perplexity, contributing to our remarkable +532% year-over-year revenue growth across all channels".

Kelly Shaw

Head of Marketing, Perfect Ted

"Azoma has been delivering tangible results by helping brands and retailers optimize for LLM-based search for three years, via their innovative technology across two patents, long before many of the new entrants were even founded."

Mark Evans

ex-CMO, Direct Line Group & NED, The Marketing Society

"Azoma has helped us increase our share of mentions from Amazon Rufus by 5x on average across our portfolio of Brands, whilst the product listing content they generated has been demonstrated in Amazon split-testing to increase conversion by +32%."

Sim Mahon

8-figure Amazon brand Portfolio owner (including Yogii & Deer & Oak)

Agentic Commerce Optimization

Optimize your product data & content for shopping agents

Improve product listings at scale, close data gaps that limit agent visibility, and ensure readiness for ACP and UCP standards.

Running Audit…

Generating Agent Readiness Score

Product Audit

Agentic Commerce Readiness Audit

Azoma evaluates PDPs and product data at SKU level. It flags GEO blockers such as schema issues, crawlability gaps, and JS-only content, and reviews titles, images, variants, and attributes.

Data Generation

Optimise every SKU for Agentic Shopping Engines

Azoma fills critical product data gaps, expanding attribute coverage to improve LLM understanding and discovery.

|

All

In progress

Score

Opportunities

Comp 1

Walmart

UCP enabled

Walmart

153 attributes enriched

17%

Shopify

Syncing 212 sku's

Content Syndication

Distribute content across agent citation sources

Produce & syndicate optimised content designed for the third-party sources most commonly cited by AI shopping agents.

Syndicating content..

Syndicate

Content Generation

Generate Optimised Product Listings

|

Upload Samples

See previous results

Start with a site

Agentic Content & Image Generation

Generate optimised PDP content at scale

Automatically generate copy & images that are optimised for shopping agent visibility. Integrate your eCommerce site for bulk listing optimisation at the click of a button.

Running Audit…

Generating Agent Readiness Score

Product Audit

Agentic Commerce Readiness Audit

Azoma evaluates PDPs and product data at SKU level. It flags GEO blockers such as schema issues, crawlability gaps, and JS-only content, and reviews titles, images, variants, and attributes.

Data Generation

Optimise every SKU for Agentic Shopping Engines

Azoma fills critical product data gaps, expanding attribute coverage to improve LLM understanding and discovery.

|

All

In progress

Score

Opportunities

Comp 1

Walmart

UCP enabled

Walmart

153 attributes enriched

17%

Shopify

Syncing 212 sku's

Content Generation

Generate Optimised Product Listings

|

Upload Samples

See previous results

Start with a site

Agentic Content & Image Generation

Generate optimised PDP content at scale

Automatically generate copy & images that are optimised for shopping agent visibility. Integrate your eCommerce site for bulk listing optimisation at the click of a button.

Content Syndication

Distribute content across agent citation sources

Produce & syndicate optimised content designed for the third-party sources most commonly cited by AI shopping agents.

Syndicating content..

Syndicate

Integrations

Seamless Integration, Maximum Impact

Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale agentic commerce readiness.

UCP

/

ACP

Agentic Protocol Integration

Implement agentic commerce protocols that allow AI agents to transact directly with you across AI models.

Azoma

Model

Amazon

/

Shopify

/

Walmart

Ecommerce Platform Integration

Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated ACO optimization workflows.

Shopify

Syncing 212 sku's

Amazon Rufus

212 sku's - 27 recommendations

75%

Walmart Sparky

57 sku's - optimized

92%

Technical Audit

Site Integration

Our complete auditing tool integrates directly with your website. Identify and fix structured data and rendering issues that prevent AI agents from properly understanding and referencing your site.

Slack

/

Teams

Workspace Integration

Receive Agentic Commerce insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.

Azoma

Workspace

Integrations

Seamless Integration, Maximum Impact

Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale agentic commerce readiness.

UCP

/

ACP

Agentic Protocol Integration

Implement agentic commerce protocols that allow AI agents to transact directly with you across AI models.

Azoma

Model

Azoma

Model

Amazon

/

/

Walmart

Shopify

Ecommerce Platform Integration

Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated ACO optimization workflows.

Shopify

Syncing 212 sku's

Amazon Rufus

212 sku's - 27 recommendations

75%

Walmart Sparky

57 sku's - optimized

92%

Shopify

Syncing 212 sku's

Amazon Rufus

212 sku's - 27 recommendations

75%

Walmart Sparky

57 sku's - optimized

92%

Slack

/

Teams

Workspace Integration

Receive Agentic Commerce insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.

Azoma

Workspace

Azoma

Workspace

Technical Audit

Site Integration

Our complete auditing tool integrates directly with your website. Identify and fix structured data and rendering issues that prevent AI agents from properly understanding and referencing your site.

Integrations

Seamless Integration, Maximum Impact

Connect Azoma to your existing technology stack through key integration points. Our platform enhances your current workflows while delivering enterprise-scale agentic commerce readiness.

Implement agentic commerce protocols that allow AI agents to transact directly with you across AI models.

UCP

/

ACP

Agentic Protocol Integration

Azoma

Model

Azoma

Model

Amazon

/

Shopify

/

Walmart

Ecommerce Platform Integration

Connect directly to your ecommerce stack and PIM systems with secure API access, enabling seamless product data synchronization and automated ACO optimization workflows.

Shopify

Syncing 212 sku's

Amazon Rufus

212 sku's - 27 recommendations

75%

Walmart Sparky

57 sku's - optimized

92%

Shopify

Syncing 212 sku's

Amazon Rufus

212 sku's - 27 recommendations

75%

Walmart Sparky

57 sku's - optimized

92%

Technical Audit

Site Integration

Our complete auditing tool integrates directly with your website. Identify and fix structured data and rendering issues that prevent AI agents from properly understanding and referencing your site.

Slack

/

Teams

Workspace Integration

Receive Agentic Commerce insights, performance alerts, and competitive intelligence directly in your team's Slack or Microsoft Teams channels, keeping everyone aligned on your AI visibility strategy.

Azoma

Workspace

Azoma

Workspace

Take control of the AI Conversation

Gain visibility, generate content to influence AI Engines and ensure you are being represented accurately with Azoma

Try it out

Man Entering the Void
Man Entering the Void

Security

Enterprise-Grade Security & Compliance

Azoma is built with enterprise-grade security and compliance standards to protect your competitive data and ensure seamless integration with your existing security infrastructure.

RegGuardTM Compliance

Built-in compliance brain that scans all generated content against FDA/DSHEA rules and brand guidelines, automatically enforcing compliance outcomes with tamper-proof audit trails for legal teams.

Single Sign-On (SSO)

Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.

Automated Data Protection

Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.

Security

Enterprise-Grade Security & Compliance

Azoma is built with enterprise-grade security and compliance standards to protect your competitive data and ensure seamless integration with your existing security infrastructure.

RegGuardTM Compliance

Built-in compliance brain that scans all generated content against FDA/DSHEA rules and brand guidelines, automatically enforcing compliance outcomes with tamper-proof audit trails for legal teams.

Single Sign-On (SSO)

Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.

Automated Data Protection

Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.

Security

Enterprise-Grade Security & Compliance

Azoma is built with enterprise-grade security and compliance standards to protect your competitive data and ensure seamless integration with your existing security infrastructure.

RegGuardTM Compliance

Built-in compliance brain that scans all generated content against FDA/DSHEA rules and brand guidelines, automatically enforcing compliance outcomes with tamper-proof audit trails for legal teams.

Single Sign-On (SSO)

Streamline team access with enterprise SSO using SAML or OIDC, enhancing security while simplifying user authentication across your organization.

Automated Data Protection

Enterprise-grade encryption, automated backups, and secure data retention policies ensure your brand assets and performance data are always protected.

FAQs

Frequently Asked Questions

Here are some of the most common questions people ask us about Azoma

Here are some of the most common questions people ask us about Azoma

What Is Agentic Commerce?

Agentic commerce represents the next evolution of online shopping, where AI agents autonomously research, compare, and complete purchases on behalf of consumers. Unlike traditional e-commerce where customers navigate websites and make decisions themselves, agentic commerce enables shoppers to simply express their intent - such as "find me the best running shoes under $150" - and AI agents handle the entire process from product discovery through checkout. These intelligent agents can negotiate prices, apply discounts, monitor availability, and execute transactions within user-defined parameters, transforming shopping from a series of manual steps into a seamless, autonomous experience powered by natural language interactions.

Is Agentic Commerce important in 2026?

Agentic commerce has become a board level concern - Rufus adoption reached 38% by Black Friday 2025, when AI chatbots and agents drove $14.2 billion in sales globally ($3 billion in the U.S. alone), with Amazon's Andy Jassy confirming that customers using Rufus are 60% more likely to complete purchases and the platform is on track to deliver over $10 billion in incremental annualized sales. With the average American prompting ChatGPT once daily and one in four of these conversations being potentially brand-relevant according to OpenAI's data, 2025 marked the pivotal year of Answer Engine Optimization, making AI visibility and agentic commerce capabilities essential for any brand competing in 2026's AI-first marketplace.

What Is Answer Engine Optimization / Generative Engine Optimization?

Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of optimizing your brand's content and digital presence to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and retail-specific assistants like Amazon Rufus and Walmart Sparky. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your products, services, and brand information are accurately represented when AI systems generate responses to user queries. Success in AEO requires two critical elements: creating optimized GEO content that's structured for AI comprehension (including clear product descriptions, detailed specifications, FAQ formats, and comparison data), and ensuring this content is cited across a broad range of authoritative sources. Answer engines typically synthesize information from multiple websites, reviews, articles, and databases to build confidence in their responses.

How is Generative Engine Optimization different from traditional SEO?

Traditional SEO focuses on improving a website's ranking in search engine results pages (SERPs) using keywords and backlinks. GEO, on the other hand, aims to influence the generation of AI-driven answers and search results by optimizing content for AI-powered search engines. While traditional SEO targets click-through rates by positioning web pages higher in link-based results, GEO prioritizes creating content that AI systems can synthesize and cite within their conversational responses. This fundamental shift reflects how users increasingly seek direct answers from AI rather than browsing multiple websites, requiring content creators to optimize for AI comprehension and attribution rather than traditional ranking signals.

Is Azoma the right partner for me to navigate AEO/GEO & Agentic Commerce?

Azoma is purpose-built for consumer brands and retailers seeking enterprise-level AI optimization. As the only venture-backed AEO software platform with a vertical focus on ecommerce, we specialize exclusively in helping consumer companies maintain market leadership in the era of agentic commerce. We partner with the world's most recognized brands—including Colgate, L'Oréal, Unilever, P&G, HP, and Reckitt—delivering market-leading features designed specifically for consumer commerce, such as our proprietary Amazon Rufus and Walmart Sparky analytics and PDP content generation tools. Unlike generalist solutions, we don't try to be everything to everyone; instead, we excel at one thing: providing enterprise-grade infrastructure that helps consumer brands dominate across AI shopping assistants. If you're a consumer brand or retailer looking to optimize your presence across ChatGPT, Amazon Rufus, Walmart Sparky, and other AI platforms, Azoma is designed specifically for your needs.

How is Azoma an "end-to-end" workflow solution?

Azoma provides the complete workflow for Generative Engine Optimization (GEO) & Agentic Commerce Optimization (ACO) - from monitoring your brand's visibility across AI platforms (ChatGPT, Gemini, Perplexity, Amazon Rufus, Walmart Sparky) with share of voice analytics, to generating AI-optimized content at scale (product listings, blogs, recipes, visual assets), to one-click publishing through direct integrations with Salsify and other enterprise systems. Our patented technology predicts how AI will respond to customer queries, optimizes content that drives 5x higher conversion rates from AI traffic, and enables multi-team collaboration through a centralized dashboard, making Azoma the product intelligence and syndication layer for agentic commerce.

What Is Agentic Commerce?

Agentic commerce represents the next evolution of online shopping, where AI agents autonomously research, compare, and complete purchases on behalf of consumers. Unlike traditional e-commerce where customers navigate websites and make decisions themselves, agentic commerce enables shoppers to simply express their intent - such as "find me the best running shoes under $150" - and AI agents handle the entire process from product discovery through checkout. These intelligent agents can negotiate prices, apply discounts, monitor availability, and execute transactions within user-defined parameters, transforming shopping from a series of manual steps into a seamless, autonomous experience powered by natural language interactions.

Is Agentic Commerce important in 2026?

Agentic commerce has become a board level concern - Rufus adoption reached 38% by Black Friday 2025, when AI chatbots and agents drove $14.2 billion in sales globally ($3 billion in the U.S. alone), with Amazon's Andy Jassy confirming that customers using Rufus are 60% more likely to complete purchases and the platform is on track to deliver over $10 billion in incremental annualized sales. With the average American prompting ChatGPT once daily and one in four of these conversations being potentially brand-relevant according to OpenAI's data, 2025 marked the pivotal year of Answer Engine Optimization, making AI visibility and agentic commerce capabilities essential for any brand competing in 2026's AI-first marketplace.

What Is Answer Engine Optimization / Generative Engine Optimization?

Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of optimizing your brand's content and digital presence to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and retail-specific assistants like Amazon Rufus and Walmart Sparky. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your products, services, and brand information are accurately represented when AI systems generate responses to user queries. Success in AEO requires two critical elements: creating optimized GEO content that's structured for AI comprehension (including clear product descriptions, detailed specifications, FAQ formats, and comparison data), and ensuring this content is cited across a broad range of authoritative sources. Answer engines typically synthesize information from multiple websites, reviews, articles, and databases to build confidence in their responses.

How is Generative Engine Optimization different from traditional SEO?

Traditional SEO focuses on improving a website's ranking in search engine results pages (SERPs) using keywords and backlinks. GEO, on the other hand, aims to influence the generation of AI-driven answers and search results by optimizing content for AI-powered search engines. While traditional SEO targets click-through rates by positioning web pages higher in link-based results, GEO prioritizes creating content that AI systems can synthesize and cite within their conversational responses. This fundamental shift reflects how users increasingly seek direct answers from AI rather than browsing multiple websites, requiring content creators to optimize for AI comprehension and attribution rather than traditional ranking signals.

Is Azoma the right partner for me to navigate AEO/GEO & Agentic Commerce?

Azoma is purpose-built for consumer brands and retailers seeking enterprise-level AI optimization. As the only venture-backed AEO software platform with a vertical focus on ecommerce, we specialize exclusively in helping consumer companies maintain market leadership in the era of agentic commerce. We partner with the world's most recognized brands—including Colgate, L'Oréal, Unilever, P&G, HP, and Reckitt—delivering market-leading features designed specifically for consumer commerce, such as our proprietary Amazon Rufus and Walmart Sparky analytics and PDP content generation tools. Unlike generalist solutions, we don't try to be everything to everyone; instead, we excel at one thing: providing enterprise-grade infrastructure that helps consumer brands dominate across AI shopping assistants. If you're a consumer brand or retailer looking to optimize your presence across ChatGPT, Amazon Rufus, Walmart Sparky, and other AI platforms, Azoma is designed specifically for your needs.

How is Azoma an "end-to-end" workflow solution?

Azoma provides the complete workflow for Generative Engine Optimization (GEO) & Agentic Commerce Optimization (ACO) - from monitoring your brand's visibility across AI platforms (ChatGPT, Gemini, Perplexity, Amazon Rufus, Walmart Sparky) with share of voice analytics, to generating AI-optimized content at scale (product listings, blogs, recipes, visual assets), to one-click publishing through direct integrations with Salsify and other enterprise systems. Our patented technology predicts how AI will respond to customer queries, optimizes content that drives 5x higher conversion rates from AI traffic, and enables multi-team collaboration through a centralized dashboard, making Azoma the product intelligence and syndication layer for agentic commerce.

What Is Agentic Commerce?

Agentic commerce represents the next evolution of online shopping, where AI agents autonomously research, compare, and complete purchases on behalf of consumers. Unlike traditional e-commerce where customers navigate websites and make decisions themselves, agentic commerce enables shoppers to simply express their intent - such as "find me the best running shoes under $150" - and AI agents handle the entire process from product discovery through checkout. These intelligent agents can negotiate prices, apply discounts, monitor availability, and execute transactions within user-defined parameters, transforming shopping from a series of manual steps into a seamless, autonomous experience powered by natural language interactions.

Is Agentic Commerce important in 2026?

Agentic commerce has become a board level concern - Rufus adoption reached 38% by Black Friday 2025, when AI chatbots and agents drove $14.2 billion in sales globally ($3 billion in the U.S. alone), with Amazon's Andy Jassy confirming that customers using Rufus are 60% more likely to complete purchases and the platform is on track to deliver over $10 billion in incremental annualized sales. With the average American prompting ChatGPT once daily and one in four of these conversations being potentially brand-relevant according to OpenAI's data, 2025 marked the pivotal year of Answer Engine Optimization, making AI visibility and agentic commerce capabilities essential for any brand competing in 2026's AI-first marketplace.

What Is Answer Engine Optimization / Generative Engine Optimization?

Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), is the practice of optimizing your brand's content and digital presence to appear in AI-powered answer engines like ChatGPT, Claude, Perplexity, and retail-specific assistants like Amazon Rufus and Walmart Sparky. Unlike traditional SEO which focuses on ranking in search results, AEO ensures your products, services, and brand information are accurately represented when AI systems generate responses to user queries. Success in AEO requires two critical elements: creating optimized GEO content that's structured for AI comprehension (including clear product descriptions, detailed specifications, FAQ formats, and comparison data), and ensuring this content is cited across a broad range of authoritative sources. Answer engines typically synthesize information from multiple websites, reviews, articles, and databases to build confidence in their responses.

How is Generative Engine Optimization different from traditional SEO?

Traditional SEO focuses on improving a website's ranking in search engine results pages (SERPs) using keywords and backlinks. GEO, on the other hand, aims to influence the generation of AI-driven answers and search results by optimizing content for AI-powered search engines. While traditional SEO targets click-through rates by positioning web pages higher in link-based results, GEO prioritizes creating content that AI systems can synthesize and cite within their conversational responses. This fundamental shift reflects how users increasingly seek direct answers from AI rather than browsing multiple websites, requiring content creators to optimize for AI comprehension and attribution rather than traditional ranking signals.

Is Azoma the right partner for me to navigate AEO/GEO & Agentic Commerce?

Azoma is purpose-built for consumer brands and retailers seeking enterprise-level AI optimization. As the only venture-backed AEO software platform with a vertical focus on ecommerce, we specialize exclusively in helping consumer companies maintain market leadership in the era of agentic commerce. We partner with the world's most recognized brands—including Colgate, L'Oréal, Unilever, P&G, HP, and Reckitt—delivering market-leading features designed specifically for consumer commerce, such as our proprietary Amazon Rufus and Walmart Sparky analytics and PDP content generation tools. Unlike generalist solutions, we don't try to be everything to everyone; instead, we excel at one thing: providing enterprise-grade infrastructure that helps consumer brands dominate across AI shopping assistants. If you're a consumer brand or retailer looking to optimize your presence across ChatGPT, Amazon Rufus, Walmart Sparky, and other AI platforms, Azoma is designed specifically for your needs.

How is Azoma an "end-to-end" workflow solution?

Azoma provides the complete workflow for Generative Engine Optimization (GEO) & Agentic Commerce Optimization (ACO) - from monitoring your brand's visibility across AI platforms (ChatGPT, Gemini, Perplexity, Amazon Rufus, Walmart Sparky) with share of voice analytics, to generating AI-optimized content at scale (product listings, blogs, recipes, visual assets), to one-click publishing through direct integrations with Salsify and other enterprise systems. Our patented technology predicts how AI will respond to customer queries, optimizes content that drives 5x higher conversion rates from AI traffic, and enables multi-team collaboration through a centralized dashboard, making Azoma the product intelligence and syndication layer for agentic commerce.

Lead the AI shift. Or get lost in it

Future-Proof Your Brand for AI Search

Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.

Ensure you are seen above your competitors in AI-powered search, across ChatGPT, Amazon RUFUS, Perplexity, Google AI Overviews, with our end-to-end solution. Be first to market to capture demand from billions of high-intent queries.

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